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Papers On Advertising Issues
Page 7 of 31
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Analysis of a Lingerie Ad
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6 pages worth of short essay answers to questions about the theme, message, and content of a lingerie ad that appeared in a popular magazine. Examined are the advertiser's use of target marketing, cultural myths, conditioning theory, and more. No Bibliography.
Filename: Lingerad.wps
Analysis Of Advertising Effectiveness With SPSS
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5 pages in length. The objective is to determine the effectiveness of advertising with SPSS. Given the applicable outline, one will assess both the negative and positive aspects associated with the product. The analysis is pertinent to the ultimate sales outcome of a chain of record stores where thirty-six randomly chosen stores have been utilizing SPSS for a six-month trial period. In order to determine features of this particular advertising program, the writer discusses several considerations that must be made as a means by which to ascertain its effectiveness in bringing up the chain's bottom line. No sources cited.
Filename: TLC_SPSS.wps
Analysis of an Advertisement
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5 page analytical discussion (responses to approximately 11 short answer questions) of a full page color advertisement for Chloe-Narcisse Perfume. The writer discusses message, audience, reference groups, sociocultural determinants etc; Excellent for those studying subjects such as advertising or marketing. No bibliography.
Filename: Chloead.wps
Analysis of An Advertisement / Porsche
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7 pages worth of essay answers analyzing a magazine advertisement for cars by Porsche. The writer looks at the ad's message, target audience, reference groups, sociocultural appeal, imagery, encoding, and more. The original ad copy itself is no longer available. No Bibliography.
Filename: Porsche.wps
Analysis of razor advertisement
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A critical analysis of a magazine advertisement for a shaving razor, including the use of visual images, text, cultural associations and the composition of the target audience.
Filename: JLturbo.rtf
Analysis/ The Journal of Advertising Research
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A 5 page analysis and research paper that examines one specific publication—the Journal of Advertising Research. After a brief discussion of the purposes of the publication, the writer profiles a sample article from the May/June, 2000 issue of the magazine. No additional sources cited.
Filename: khjofadr.wps
Analyzing Advertisements
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This 4 page paper describes three advertisements found in a recent issue of Money and analyzes them in terms of the message they wanted to send and how they did that. Bibliography lists 6 sources.
Filename: PGadan.rtf
Analyzing an Ad
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A 3 page analysis of an ad that appeared in the July issue of Maria Claire. The writer describes and analyzes this ad in detail, pointing out how it employs the seven principles of design. No bibliography is provided.
Filename: khanaad.rtf
Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf
Applied Technology in the Signage Industry
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This 29 page paper provides an overview of the use of applied technology in the signage industry, especially when contrasted with the use of traditional signage. Bibliography lists 15 sources.
Filename: MHSigna.rtf
Are Advertisements Useful To Consumers?
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A 5 page paper. Consumers are inundated with advertisements every day. Are they informative to the consumer? Are they useful? These are the questions that are addressed in this essay. Bibliography lists 3 sources.
Filename: PGad5.wps
Are TV & Periodical Ads Effective?
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A 5 page research paper that examines TV and periodical advertising and whether or not this expenditure is actually worth the billions that advertisers pour into this effort to be competitive in the world marketplace. Bibliography lists 5 sources.
Filename: khads.rtf
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